The “Get to Know the Growing Issue” campaign, launched by Wroclaw Medical University, addresses the increasing problem of obesity in Poland and worldwide. Its primary goal is to raise awareness about the causes and consequences of overweight and obesity, and to promote preventive actions. The campaign places particular focus on children and adolescents, as Poland records one of the fastest-growing rates of childhood obesity in Europe – with over 30% of Polish children being overweight or obese, often carrying these issues into adulthood.

This multidisciplinary initiative engages various stakeholders – including physicians, dietitians, and policymakers. Experts emphasize the need for a systemic approach that includes education about healthy lifestyles, nutrition, physical activity, and mental health aspects related to obesity, which can be both a cause and a consequence of the condition.

The campaign contributes to SDG 3 by promoting public health and aiming to reduce the burden of obesity-related diseases.